European Quality for
Euro Legal finance company

  • Project type Brand Identity
  • Industry Business / Finances
  • Client Eurolegal
  • Completed 2014
  • Location Groningen, Netherlands

«Moneylism» concept

Euro Legal is not a newcomer to the business services market in Europe. Due to increasing competition the company has decided to update its style and business policy as a whole. For these purposes, it has developed a new business plan aimed at market penetration thanks to modern approaches. It remained to find someone who would embody the new face of the company to life. And this "someone" we become.

We have identified that the main task of the logo to break the link with the law firm. Contact jurisprudence often used method among competing companies, we do not need clichés. The concept was born when connecting sign euro EURO and maximum focus but the association of the new logo with the money.

The message

Euro Legal is both financial and investment institution. Company reliable, honest and direct player in the market. Euro Legal represents the best European quality and financial traditions that customers expect from the business.

The elements

Graphic sign

Euro bill and gold coins

The images of the euro have been used as the basis of a graphic sign. It was decided to use a font similar to the font on the bills to sign with a familiar type is better perceived by customers. In addition, 3 gold lines symbolize euro coin edges, and the total square shape - stability and sustainability.

Colors

Dark Blue + Golden

The design of the logo are the official colors of the European Union: a dark blue and gold, which also creates the impression with the name of the organization.

Процесс создания логотипа Eurolegal.